I'm driven, ambitious, and genuinely happiest when I can support a great creative idea. I've built my career in the production of photo, film, and design.

I studied photography at the Rhode Island School of Design, where I developed my creative eye and a lasting obsession with how images get made. I started my career in the background of the Nike photo studio and quickly became studio manager, running studio and location shoots. I spent ten years at adidas as head of production for North America before taking over North America Brand Design — a team of 28 across production, design, photo, film, and post.

Most recently I ran global production and creative operations at Allbirds. I came in as a consultant, cut production costs 35% in the first season, and was hired to run the function. In my final six months I rebuilt the creative operations workflow — simplifying how seasonal content and brand campaigns were planned, approved, and executed — and took 50% out of the prior season's marketing budget. The content got better and because we captured against specific, agreed needs, every asset had a placement and a purpose before production began.

My portfolio is a small handful of the hundreds of campaigns I've produced, processes I've built, and productions I've executed. In each one I led teams that delivered beyond expectations.

Now I would love to support creative teams large or small create beautiful work with top tier production + creative operations.

Outside of work I'm passionate about my personal photography, travel, and family. I thrive in the organized chaos that is my life with three girls and seven pets.

katie@katieentlerwoods.com