I’m a RISD trained photographer prior to falling in love with photo and film production + creative operations. I am a producer and operational leader that supports and elevates a creative vision, not simply someone who executes. I spent twenty years at Nike, adidas, and Allbirds leading and building creative and production orgs. I build teams, workflows and processes that make aspirational work possible.
20+ years as a producer and creative ops leader.
BFA Photography, Rhode Island School of Design. My super power is my eye, shaped by years of immersion in creative culture.
THE ARTIST
THE OPERATOR
I’ve managed $12M marketing budgets, produced robust brand campaigns and nimble social content. I’ve established production tiering and scoping, built agency rosters, project managed campaigns and built teams to support a growing organization.
THE TRANSLATOR
I am the bridge between creative ambition and the business priority — and I build strong trust cross functionally in order to create work that serves the right purpose and delivers against business objectives.
I hold a high creative standard. I measure results in the creative output as much as in the efficiency gained or the money saved — my job is to make it possible for top-tier creatives to do their best work.
FOCUS ON ELEVATION
Content performs differently by placement and channel. I work with stakeholders so that everything we create is laser-sharp in its scale, scope, and purpose — every asset has a placement before anyone steps on set.
SURGICAL PRECISION
I bring structure with intention. Every workflow and process is built around the brand, team, and campaign — not a one-size-fits-all process imposed on it.
FLEXIBLE EXECUTION
What I can offer.
EXECUTIVE PRODUCTION
Film budgets large or small, Organizational forecasting and budgeting, Project budgets, OPEX forecasting and budgeting.
BUDGETS & FORECASTING
TVC, OOH, high volume studio content, nimble social video, CTV and streaming content, long form content, and combined-capture shoot strategy
LARGE SCALE PHOTO AND FILM PRODUCTION
TALENT AND VENDOR NEGOTIATION
Celebrity and tier-one athlete contracts, agency rate cards, scopes, and renegotiation.
Leadership across content creation and production teams. Mentorship and development of top talent, scaling a team to support a growing org.
TEAM LEADERSHIP
PRODUCTION STRATEGY AND COST CONTROL
Scalable frameworks that have proven to cut costs 50% in a single season.
CREATIVE OPERATIONS
One front door for creative requests, with clear criteria and service-level expectations.
INTAKE AND PRIORITIZATION SYSTEMS
GTM & CREATIVE WORKFLOWS
Dates-and-gates calendars aligned to GTM moments — lead times protected, rework eliminated.
TEAM DESIGN AND STAFFING
I can build a high performing internal brand design creative team catered to your brands goals, capabilities and long term needs.
AI ENABLED CREATIVE WORKFLOWS
Concept, versioning, localization, and project management optimized with ai, always with a human touch.
Creative Agency sourcing and negotiation, Project based Freelance support, Director and photographer curation and negotiation
ART BUYING
TOOLING
Creative software and Tool recommendation to better support creative workflows
WAYS TO WORK TOGETHER
Consultant
FIXED SCOPE
CONTRACTOR/FRACTIONAL
FULL OR PART TIME SUPPORT
Full Time
A PERMANENT SEAT