HEAD OF PRODUCTION + CREATIVE OPERATIONS
Fh25 Campaign Allbirds
For the FH25 brand relaunch, the priority was content at scale. We produced 5 unique campaigns, one for each new product launch. This included bespoke content for CTV, social, digital and retail. I pitched, led the RFP and awarded our agency partner. I managed the campaign and production internally, heavily collaborating with brand marketing and our cross functional partners.
ROLE
Executive producer + creative ops leader — leading marketing brief through final delivery.
I worked closely with the agency on production planning, on set management and post production. I was also the internal lead for campaign management with brand marketing and our internal stakeholders. I sold in the creative approach, managed the budget and ensured we delivered a robust bank of assets to support all 5 critical product launches.
SCOPE
Content that delivered — by delivering a deep pool of assets that highlighted product benefits and positioning we had more sell through for these products then any other in since 2023.
RESULT
BRAND
Allbirds
AGENCY
Media Monks
DIRECTOR
Isaac Ravishankara
PRODUCTION
Media Monks + Resin Productions
PHOTOGRAPHER
Danielle Levitt