HEAD OF PRODUCTION + CREATIVE OPERATIONS
Fh25 Campaign Allbirds
For the FH25 global brand relaunch, I led the production strategy for a scaled content ecosystem spanning five distinct product campaigns. Each launch required bespoke creative across CTV, social, digital, and retail, with a production model built to maximize both creative impact and efficiency. I led the agency RFP from pitch through partner selection, then oversaw the campaign and production internally, partnering closely with Brand Marketing and cross-functional teams to align creative ambition, business priorities, timelines, and delivery.
ROLE
Executive producer + creative ops leader — leading marketing brief through final delivery.
I led end-to-end production for the Global campaign, across production planning, on-set execution, and post-production. Internally, I served as the campaign lead across Brand Marketing and key cross-functional stakeholders, driving alignment on the creative approach, overseeing the budget, and ensuring the production delivered a robust, flexible asset ecosystem to support all five critical product launches.
SCOPE
Content that delivered — by delivering a deep pool of assets that highlighted product benefits and positioning we had more sell through for these products then any other in since 2023.
RESULT
BRAND
Allbirds
AGENCY
Media Monks
DIRECTOR
Isaac Ravishankara
LINE PRODUCER
Resin Productions
PHOTOGRAPHER
Danielle Levitt