INTERNAL CAMPAIGN AND PRODUCTION LEAD
Cards on
the Table
Allbirds
Card on the Table was a four-part, 20-minute episodic series with top-tier celebrity talent — produced with OBB Media and sponsored by Allbirds. I produced it from the brand side. I managed budget, timelines, production, contracts, and internal project management to ensure assets we’re shipped on time for launch.
ROLE
Internal campaign lead and producer for Allbirds — I owned production, budget, and internal campaign management.
Managed the OBB Media partnership; owned the production budget end to end; ran the internal project management and approval path from concept through delivery with C suite executives. Managed campaign delivery and communication across our channel and international partners.
SCOPE
Premium long-form content at partnership cost rather than production cost — four episodes delivered with tier-one talent, cutdowns for social and teasers. Cards on the Table generated 26M+ views across Instagram and YouTube, including 15M unique Instagram viewers.
RESULT
BRAND
Allbirds
STUDIO PARTNER
OBB Media
DIRECTOR
Bugsy Steel
PRODUCTION COMPANY
Salt Productions
