HEAD OF PRODUCTION
Candace
Parker "Ace"
adidas · 2021
adidas' largest campaign for a female athlete in 2021 — and the most North American investment behind one in years. I led production and campaign management end to end: budget, casting, art buying, business affairs, and the agency relationship. The film was broadcast at the NBA finals.
What I owned
BUDGET AND SCOPE
Full campaign budget and scope on adidas' largest female-athlete investment of the year.
ART PRODUCTION
Internal executive production, pre, on set + post production. Art buying, pitching director/photographer and negotiation of fees and usage.
BUSINESS AFFAIRS
Talent, usage, and rights cleared for social and national broadcast distribution.
CASTING
Casting across the campaign, supporting a tier-one athlete at the center of it.
CAMPAIGN MANAGEMENT
The brand-side counterpart to Wolfgang — brief, reviews, approvals, and delivery.
POST PRODUCTION AND DELIVERY
Post production management from wrap to launch.
BRAND
adidas
AGENCY
Wolfgang
PRODUCTION
Resin Productions
PHOTOGRAPHY/DIRECTOR
Christopher Anderson