HEAD OF PRODUCTION
EARN YOUR SPOTLIGHT
adidas · Social & Retail
A product focused campaign for social and retail meant to inspire the next generation of athlete to “Earn Your Spotlight”. The campaign featured 12 different athletes + 8 separate productions. This was a collaborative effort across content creation, sports marketing, brand marketing and our retail team resulting in a highly successful campaign.
ROLE
Head of production — eight productions, twelve athletes, one campaign, from brief through final asset delivery.
I led photo and film production across eight separate shoots; owned budget and scope; ran art buying, and business affairs across twelve athletes; managed campaign project management across four internal functions; and led post production through final asset delivery for social and retail.
SCOPE
A cohesive campaign that ran seamlessly despite tight budgets and all the complexities that come with athlete schedules and logistics.
RESULT
BRAND
adidas
AGENCY
Archrival
PRODUCTION AGENCY
Spur Productions
DIRECTOR
Kenneth Cappello