Creative Operations · Production
Patrick
Mahomes Toolkit
adidas · 2022–2023
2023 was the second year adidas partnered with Mahomes on a signature shoe. I worked with the brand marketing team to produce a full toolkit to support the launch. Produced with a mix of freelance and in house support — I sourced the creative team behind the work and managed the campaign from brief to ship. Launching on social first, followed by a full retail rollout at DSG.
What I owned
PRODUCTION
Brand-side production leadership across the signature line launch.
CROSS-FUNCTIONAL CAMPAIGN LEAD
Cross-functional partner for all key stakeholders both local and global.
BUDGET AND SCOPING
I built and tracked the full budget
I built the freelance creative team that delivered the work. Creative director, photographer, director and full post team.
ART BUYING
POST PRODUCTION AND ASSET DELIVERY
I managed post production and ensured assets were delivered to our channel partners and global on time and in full.
CREATIVE DIRECTOR
Danny Mcnabb
DIRECTOR/DP
Preston Smith
PHOTOGRAPHER
Ryan Young
PRODUCTION COMPANY
Resin Productions