Every year we utilized a brief shoot window to capture content with twenty to 25 of adidas signed NFL athletes and celebrity talent. This was a massive annual under taking frequently resulting in content to support multiple campaigns. This included still capture, video, social assets and PR. All of it captured in one consolidated production event. I led the production strategy and the team that ran it. This is the production that taught me how to most efficiently and collaboratively capture content for a major brand with multiple categories and silos.