Pride
adidas · 2020
Creative Operations · Production Innovation
In 2020, covid hit just as Brand Design was briefed on a concept for Pride. Instead of scraping the concept or relying on illustration, I pitched a different approach that would allow us to feature athletes and influencers from around the globe. This campaign was shot entirely via iPhone from our homes. We had no art director on set, everything was done via Zoom. The results were intimate and added an element to the campaign that wouldn’t have existed with traditionally photo production. My team was the first in the company to test virtual photo shoots, and execute successfully.
WHAT I OWNED
PRODUCTION STRATEGY
I sold in and executed a fully remote model for capture. The approach was so successful I was tasked with advising our global partners with best practices for remote capture.
ART BUYING
I selected and negotiated rates and usage for all talent and crew for the campaign.
CAMPAIGN MANAGEMENT
I led the campaign internally with brand marketing and was the main point of contact for all channel leads.
CREATIVE OPERATIONS
I led NAM Brand Design operations throughout this campaign.
PHOTOGRAPHER
Kenneth Cappello
PRODUCTION
NAM Content Creation
AGENCY
NAM Brand Design